How I Built This with Guy Raz cover image

Advice Line with Gary Erickson of Clif Bar (May 2024)

How I Built This with Guy Raz

CHAPTER

Innovative Marketing and Competition in the Energy Bar Industry

This chapter delves into the innovative business strategies and grassroots marketing that propelled a successful energy bar company. It highlights vertical integration, sustainable practices, and includes a humorous listener anecdote that adds a personal touch to the brand's market narrative.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner