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7min chapter
Advice Line with Gary Erickson of Clif Bar (May 2024)
How I Built This with Guy Raz
Innovative Marketing and Competition in the Energy Bar Industry
This chapter delves into the innovative business strategies and grassroots marketing that propelled a successful energy bar company. It highlights vertical integration, sustainable practices, and includes a humorous listener anecdote that adds a personal touch to the brand's market narrative.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode