How Do You Promote Your Content for 12 Months?

The last i can see of the content is maybe a week before it gets published. That's my social mediom year. And then that will basically promote, because that's really what we're doing with this. We've actually got cheques to come back after 30 days, after 90 days, and after a hundred and 80 days to go and check web master for ranking. But i'm pretty chilled with the fact that, hey, you publish it an let google figure out where it needs to be ranked.