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'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale

The Modern Retail Podcast

CHAPTER

How I Found Samos

"I've always been interested in food. When I was a kid, I grew up close to the border in Mexico and was always fascinated by grocery stores in the US," says Samos co-founder Daniel Lebatsky. "And yeah, I think since a young age I was kind of destined to do this."

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