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Building Your Brand Through Negotiation: Insights from Nationwide's Marilyn McClure

Negotiate Anything

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Negotiating with Integrity

A lawyer recounts a challenging negotiation task given by a judge to persuade a union to return to work, facing resistance and maintaining composure. The chapter delves into the importance of authenticity, self-awareness, and personal integrity in negotiations, emphasizing the power of making independent decisions while respecting others' perspectives.

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