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C2E8 - Describing your clients' needs, struggles, and options (Value Proposition Design, part 4)

unbillable hours - a podcast about better professional services marketing

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Identifying Client Hurdles and Alternatives in Service Design

This chapter explores the common challenges clients encounter when seeking assistance, such as team misalignment and strategic clarity. It underscores the importance of explicitly recognizing these obstacles and considering client alternatives to enhance service value propositions.

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