2min chapter

Pattern Breakers cover image

Blake Scholl: How Boom Supersonic Took Flight

Pattern Breakers

CHAPTER

Why Hasn't Boeing Done This Already?

Boeing's first passenger airliner flew more than 10 years ago on the Boeing 787. The pace of innovation in large airplanes is so subsonic that there's only one new major program every 10 or 15 years. Only very special companies, and I would say typically founder-led companies, are willing to cannibalize their current business for the future.

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