How to Use Advanced Analytics to Find Untapped Market Opportunities

There's 20 million households out there that are unserved. You could be the first person to do it. And so that can give you confidence in making this investment. But one area where I could see this changing further is ability to help private equity firms at earlier stages in the process. Is there a world in which we can help private equityirms think about investments the moment they cross their desk? I mean, is that the future of this?