TWiG 236: Summer Games Fest Gets Hot and Under The Hood of Chrome Valley
Deconstructor of Fun
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How to Maximize Revenue at Launch
"This is not a monetization plan. It's like a flea market," he says. "The best justification PMs can give for this is a single line called FOMO." Activision has been killing it when it comes to monetization over the last three to four years, writes Eric Liu. But still at end of day, Call of Duty should have tripled or quadrupled that revenue by now, Liu adds.
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