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Life and Art from FT Weekend
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What Do You Think Makes for a Good Business Book?
i had a tilt at the whole idea of business fables in this column, inventing a book called who stole my fable? Which i have to say is rather obvious veiled reference. It's who moved my cheese, by spencer johnson, possibly the number one book most likely to be propped up in an airport. So original research is always interesting. I think when a co written book comes off er, it can be very, very effect One that i continue to recommend is creativity ink, by ed catmall, who was president of pikar. And because it is self deprecating and points to failures of his e it's an effective way of teaching people
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