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Zoë Rose ‘Design Through Time: Unraveling the Evolution of Methodologies and Frameworks’

The Human Centered Design Podcast (Premium)

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The Disillusionment With Brainstorming

On the Alex Osborne one here, just see that he was actually the O in BBDO, the ad agency. Was he? Yeah. So in the 50s that he was working in this think up brainstorming method. He started using it in his own business in the 30s. And he wrote a book about it in the50s. It was an airport book. The kind of fell under the same cultural category as Rich Dad Poor Dad or the Sea Queen. But something that's really interesting is that even by the second edition, he's got an update.

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