Maximizing LinkedIn for Audience Growth and Engagement

This chapter provides insights on leveraging LinkedIn for business growth, discussing strategies for content retargeting, audience trading, and community engagement. It emphasizes the importance of LinkedIn profiles, platform-specific content tactics, and SEO-like optimization for increased visibility and engagement, catering to content creators and individuals seeking career opportunities. The chapter also explores the significance of thought leadership, email lists, understanding algorithms, and human behavior in effective marketing strategies on social media platforms.

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By the time Hala Taha left her corporate job, her side hustle was making well over $100,000 monthly. Dubbed the ‘Podcast Princess’, her social media and podcast empire is on track to make $10 million next year. What does she attribute her rapid growth to? LinkedIn. In this episode of the How to Money Podcast, Hala talks to Joel Larsgaard and Matt Altmix about leveraging LinkedIn to grow her business. She also shares her top tips for growing on the platform.

Joel Larsgaard is a former senior radio producer on the nationally syndicated Clark Howard Show. In pursuit of his dream to achieve financial freedom, he started working young and now manages a modest real estate portfolio.

Matt Altmix is a former wedding photographer and business owner. Before switching to photography, he worked in the advertising space as a designer. Matt also manages several investment properties.

In this episode, Hala, Joel, and Matt will discuss:

- What Hala likes to splurge on

- Her early career in radio

- Why she decided to focus on LinkedIn

- Smart keyword usage on LinkedIn

- Hala’s favorite lessons from her dad

- Features to focus on for LinkedIn growth

- The ‘broetry’ style of writing LinkedIn posts

- The LinkedIn strategies that grew Hala’s podcast

- How she dropped out of school to work for free

- The strategy that blew up her podcast audience

- Hala’s journey from corporate to entrepreneurship

- Running her business on a team of volunteering super fans

- And other topics…

Joel Larsgaard is a former senior radio producer on the nationally syndicated Clark Howard Show. He started working young, first mowing lawns, then doing a three-hour shift at the Chick-fil-A across from his high school. He made only $24,000 a year at his first job in radio but saved up 20% to put down on his first house. In pursuit of his dream of achieving financial freedom, he became a part-time landlord with a modest real estate portfolio of seven properties in Atlanta.

Matt Altmix is a former wedding photographer turned full-time podcast host. Before switching to photography, he worked in the advertising space as a designer. While in school, he and his wife shared dreams of starting their own businesses. After they got married, they started Altmix Photography, running it together until Matt decided to focus on podcasting full-time. Matt also manages several investment properties.

Connect with Joel & Matt:

Joel’s Twitter: https://twitter.com/HowToMoneyJoel

Joel’s LinkedIn: https://www.linkedin.com/in/joel-larsgaard-70175566/

Matt’s Twitter: https://twitter.com/HowToMoneyMatt

Matt’s LinkedIn:https://www.linkedin.com/in/matthew-altmix-989161a/

How to Money Website: https://www.howtomoney.com/

How to Money Twitter: https://twitter.com/HowToMoneyPod

How to Money Instagram: https://www.instagram.com/howtomoneypod/

How to Money Facebook: https://www.facebook.com/groups/1623670287732189

How to Money Podcast: https://podcasts.apple.com/us/podcast/how-to-money/id1337718773

LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘podcast’ for 30% off at yapmedia.io/course.