How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Intro
This chapter discusses how cultural intelligence is crucial for businesses to succeed in global marketing by adapting strategies to local preferences. It highlights the significance of native language content and the need to balance global branding with local adaptation to build customer trust and ensure long-term success.
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