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188: Building a Diversified Wellness Business with Rachelle Robinett

The Blair Badenhop Show

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Creating a Visual Presence and Message

The chapter discusses the process and importance of creating a visual presence and message for a brand, including rebranding experiences and stages, such as choosing fonts, colors, logos, and shapes. It also emphasizes the significance of evolving and refining a brand over time, rather than rushing into a set brand guideline.

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