The Importance of Authenticity in Coffee

Wilbur: I think in, in this age, people talk about authenticity when it comes to brands. But that word almost doesn't apply here because it's something so much greater than just authenticity. This is a man's story and livelihood and,. and passion and family and future and values in this bag of coffee," he says. "I feel very grateful to get to participate in that with you"

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app