Francesca Bellettini on Forging Saint Laurent's Future | BoF VOICES
The Business of Fashion Podcast
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The Importance of Loyalty
When a creative director leaves a brand the fan of the creative director disappears almost immediately. But you don't need to forget that there is a big chunk of fun of the brand itself and then a big fun of what the new creative director does for the brand. So this is why you saw me probably being confident and quite relaxed. Who was the cucumber? Yes. Nobody has ever defined me like that but I like it as a definition because we already went through that phase.
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