What's the Process of Creating a Visual Spectacle?

I want to go back to something that you explicitly refer to, but i think its so interesting because it's a little bit about art in the age of instagram. And, like you were saying, art in a time where art needs to evolve quick in order to be as relevant as it can be. I'd love for you to talk a little bit more about that process. Is it a process of of almost like evolution, where you're getting the feedback from the audience? Or how does that evolve overtime? Originally, because the project became something on inste gram, i was always thinking about quick attention span,. Like how do i keep the viewer interested, so it's like beat