I think we're still in this experimental phase, and it's definitely not distanable what's happening where everyone's ou know, doubling their budget on making tea we s. But i think it's too early to see. None of the big companies have yet said, oh, i've failed. I've to figured something else out. So what's disney's plan? Neflix is playing a volume game. H b, o is putting out excellent content for adults, like succession and secure and disney. Chape also faces a question of how far consumers are willing to let that disney brand stretch.

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