4min chapter

Stacking Growth | The B2B Go-to-Market Podcast cover image

2025 Planning and Goal Setting | Refine Labs B2B Marketing Roundtable

Stacking Growth | The B2B Go-to-Market Podcast

CHAPTER

Navigating the Competitive Landscape of B2B Advertising

This chapter explores the challenges of paid search marketing, focusing on non-branded keywords and effective ad spend management. It highlights the need for measuring customer acquisition costs while encouraging experimentation with alternative advertising channels and innovative targeting strategies.

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