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#205 - Kasey Stewart: Suckerz - How This Brand Powered Launch With 300 Million Organic Views

DTC POD: How The Best Brands Are Built

CHAPTER

How to Create Authentic TikTok Content

I think the principle is what we were talking about like at the end of the day, like when you're walking to check out from a supermarket and you see all the tabloids there, right? They have these crazy headlines and the reason they're still selling magazines in 2022 is because those things catch attention. And you know, as that happens to content everywhere, everywhere, everywhere,. maybe we'll start to see a regression of the mean but I think the key takeaway here is like right now in the moment if we're talking about where we are right now  this is clearly a framework that's working.

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