More than two-thirds of 18 to 34-year-old Americans spend four or more hours a day glued to their phones. Research has shown that they're put off if there are only a few ways to pay. According to a McKinsey survey from October 2022, nine in 10 Gen Z and millennial Europeans had changed how they shopped,. They're buying the kinds of things that older generations consider optional discretionary spends.

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