The SaaS world got hit the hardest where... Yeah. But it's actually on the marketing side is becoming a good thing because you're allowed to now invest in more long term plays, which is great for the business. I think even if you look at marketers in some standard now, every marketer now has a little data analyst in them. You know, attribution platforms were never a thing. They used to just be kind of things that, oh, yeah, some of them some marketers use and whatnot. Now, once you start up your marketing efforts, you're on data. And it's all partly because, oh, we need to be sustainable. We can still lose

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