Is It a House?

Abody: We're not thinking, this is like our community. It's just like, this is communities that we engage with and people who are interested in what we have to say. The second thing is,kind of the personal brand too, kind of the company brand is. Abody: There's no higher order that says you have to do this and that, you have to talk about us. And so i think that's how modern comp s should think about business going forward.