Gaming for Good: St. Jude's Innovative Fundraising

This chapter explores St. Jude's unique strategy to engage the esports community for fundraising, shifting from traditional methods to harnessing the power of gaming. Emphasizing authentic connections between gamers and children in need, it highlights the transformative impact of partnerships and empathy in marketing efforts. The discussion also covers the role of organizations like Method Gaming, the importance of brand collaborations, and the evolving landscape of esports as a force for social responsibility.