Harnessing Customer Service as a Competitive Advantage

Richard Turner — The Magical Phenom Who Will Blow Your Mind | Brought to you by Nulo and Inktel.

"Practice does not make perfect. Perfect practice makes perfect." — Richard Turner

I am very, very excited to introduce this interview, as I've been wanting to meet today's guest, Richard Turner, for almost two years now. I first came across Richard Turner (richardturner52.com, youtube.com/richardturner52) in the documentary Dealt, directed by Luke Korem.

I can't remember the last time I finished a documentary, only to want to watch it again immediately afterward. I also can't remember a doc that made me as emotional as Dealt did, pushing me from laughter to tears. It has 95 percent on Rotten Tomatoes and won the 2017 Documentary Feature Audience Choice Award at the South by Southwest Film Festival. Everyone should watch it.

But back to my guest: Richard Turner is regarded as the best card mechanic and among the best up-close magicians in the world. He has entertained millions of people, including notables like Johnny Carson, Bob Hope, Secretary of State Colin Powell, actor Brad Pitt, sports legend Muhammad Ali, and many more.

His skill with a deck of cards has been featured on television shows around the world, including a performance on Penn & Teller: Fool Us, in which Penn Jillette admitted, "Richard Turner is one of the finest sleight-of-hand artists who has ever lived. He fooled us with every single move he did!"

Note: Toward the end of the interview, you will hear Richard performing card tricks. He did them in front of me, and he absolutely blew my mind. I highly recommend checking out the interview on YouTube, as I made sure to have video from multiple angles for this episode. Just go to youtube.com/timferriss. Not to sound like a mullet-wearing Long Island boy (which I've been), but this footage is simply fucking amazing.

Oh, and did I mention that Richard is completely blind? That's right. You're in for a ride, my friends.

This episode is brought to you by Nulo. Our pets bring out the best in us and are you doing your part to bring out the best in them? Nulo is an independently owned pet food company based in Austin that delivers the very best pet nutrition with high-meat, low-carb recipes for dogs and cats. In fact, it's what I feed Molly, my own best friend. When I switched Molly over to Nulo a couple of years ago, it not only made an immediate difference in the way she looks — her coat is softer and shinier than ever before — but in how she behaves.

I can't imagine feeding Molly anything else at this point. If you have a dog or a cat and you're wondering how much of a difference upgrading their food quality can make, go to nulo.com/tim and use promo code TIM for 50% off your next trial bag and $10 off Nulo in store with your purchase!

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This episode is also brought to you by Inktel. Ever since I wrote The 4-Hour Workweek, I've been frequently asked about how I choose to delegate tasks. At the root of many of my decisions is a simple question: "How can I invest money to improve my quality of life?" Or "how can I spend moderate money to save significant time?" Inktel is one of those investments. They are a turnkey solution for all of your customer care needs. Their team answers more than 1 million customer service requests each year. They can also interact with your customers across all platforms, including email, phone, social media, text, and chat.

Inktel removes the logistics and headache of customer communication, allowing you to grow your business by focusing on your strengths. And as a listener of this podcast, you can get up to $10,000 off your start-up fees and costs waived by visiting Inktel.com/tim.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

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