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A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn

Masters of Scale

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The Power of Crowdsourcing: From CAPTCHAs to Community Learning

This chapter explores the transformative potential of crowdsourcing in business, highlighting how alignment between a company's mission and community motivation can drive growth. Using the evolution of CAPTCHA technology as a case study, it illustrates how human input can solve complex problems while providing insights into user experiences and the impact of inefficiencies. Through engaging narratives, including a personal journey of ambition and innovation, the chapter emphasizes the ongoing relevance of crowdsourcing in various domains.

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