What's the Problem With the Marketing Push?

Around 95% of the people who visited the game, who actually came to play the game, played for like seven minutes and left. So that's a little bit of a problem because you have to obviously get the game in front of a lot of people to try it in order to create these die-hard users. Stuart Butterfield can't sleep Sunday night of that weekend as he tries to figure out how they're going to monetize this thing.