Soteby wewe: I have learned the hard way that the marriage of convenience leads to a life of inconvenience. You can't make a good deal with a bad person, he says. He has also started including gratitude journal, which chronicles all the good things almighty has given him in his life. Soteby Wewe: All itnabl businesses are not tack businesses. And i think so market has already started distinguishing between what they call deep tech and superficial tack companies.