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05 | Cooked: Electrolytes — who needs them?

Science Friction

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The Blurring Lines of Wellness Marketing

This chapter explores the intricate interplay between wellness marketing and scientific evidence, emphasizing the role of celebrities and influencers in shaping consumer beliefs. It critiques the misleading marketing of electrolyte products, revealing how they are often mere rebranding of cheap ingredients to create a false sense of luxury.

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