Click Bait

Hank Green has made his own high school slash college course sort of using videos on YouTube. If you don't consume the content, obviously you're not going to learn from it. Click bait is bait for you to click and when you put bait on a rod, like fishing rod. You want to preface what's going on in the piece of content and make someone go, Oh, I want to know what's happening. And the easiest way to create curiosity is by sensationalizing whatever it is you're talking about.