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KickStarter
A friend of ours works at a greeting card company, and they saw it and said, let us publish their game. It was really interesting because previously, like before kick starter existed, that was your option,. You go to one of the big guys, mattel, or you go to hasborough. But tick starter opens a brand new door for us, and really for anybody else in that it says, what if we could let the audience decide? And that's huge. That's that saying this doesn't the onus, doesn't fall on one person to make that decision. It falls on the crowd. And if the crowd gives you the thumbs up, that's really all it