#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici
Let's Talk Loyalty
00:00
The Dream Job for Mehdi
Mehdi: I was the first head of e-commerce for Emirates Airline many years ago, back in the year 2000. Mehdi: We wanted to make sure that as we repackaged the human and guest relationships through our booking experience,. And so hence, we changed not only the loyalty component, but the booking part of our platform to launch all.com are booking platform, the all app. He says it's actually a funnel strategy where you start out with a very common need, which is to book a hotel. But once you have established that relationship, then you establish a more deeper, meaningful, more frequent interaction with your consumer.
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