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81. Ashley Ruba, academic expat and career coach, on being nimble and making pivots

Once a Scientist

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Networking and Building a Personal Brand on LinkedIn

In this chapter, they discuss the importance of networking and building a personal brand on LinkedIn. They emphasize that having a large number of followers is not necessary to be successful on the platform, as they personally started posting less than 10 months ago. They also suggest creating portfolio projects to demonstrate understanding of specific roles, such as conducting a UX study for a job at Spotify.

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