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Hip Hop Expert Discusses State of the Music Industry
The New Music Business with Ari Herstand
Music Is Back, but It's Not Superstars, Right?
The definition of superstar is just changing a bit where, let's say 30 years ago, it could be Michael Jackson, Queen or whoever. But now there's probably 20 people who you could say across all genres who are at those levels on a global perspective. It's not necessarily as much anymore about the superstars that are pumping out consistent hits like Drake or the weekend or Michael Jackson. 2020 was the year of TikTok signees. 60% of every artist that got signed to a major label in 2020 and I think even 2021 was a TikTok hit.
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