Navigating the Path to Brand Management: Challenges and Mindsets

Thanks to AI, economic disruptions, mass layoffs, and a bunch of other fun things, the 40-year career is no longer something you can take for granted. And that fundamentally changes the nature of our careers. No one embodies that change more than the Gen Z workforce. 

Young employees are now seeking a job, not a career. They don't join organisations to retire from them. Instead they see them merely as a step along the way. 

Which is why, the most rigid companies, known for being forts of loyalists, are loosening up to accommodate the needs of younger generations.

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