11min chapter

B2BaCEO (with Ashu Garg) cover image

How to Grow from Ph.D. to Two-Time Startup CEO (Sanjit Biswas, Co-Founder & CEO of Samsara)

B2BaCEO (with Ashu Garg)

CHAPTER

Navigating Product Marketing and Company Culture

This chapter explores the concept of 'allergy testing' in product marketing, emphasizing the importance of customer feedback in refining product ideas. It outlines the 70-20-10 capital allocation framework for strategic funding and delves into the complexities of cultivating a strong company culture during rapid growth. The discussion highlights the need for clear values, disciplined communication, and adaptability to align new hires with organizational principles.

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