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Meet The Man Customizing $1,000,000 Sneakers for LeBron James, Justin Bieber & Drake | Shoe Surgeon

Money Buys Happiness

00:00

The Importance of Branding

I was the kid that always reached out to anyone like I'm not scared to get turned down. And then I saw I found C Williams on the Nike Talk and he patched on top of the shoe. So it's how I started I would sew on top of a shoe. He was Toronto and you know how you guys are from Toronto so you know for the most part I feel like you guys stick together. Which is awesome. Yeah. It's hard. Of course.

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