Steal the Show with Michael Port cover image

How to Use Writing as a Thought Leader

Steal the Show with Michael Port

CHAPTER

The Importance of Deeper Branding

Michael Wolraich: People can smell authenticity, especially these days when we're all washing stories. He says people are better than ever at sussing out what feels phony and that tells you where to go branding wise. "When you clear away everything else, those things become very clear," he says. 'You actually really do have to reflect and know who you are'

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