
How to Use Writing as a Thought Leader
Steal the Show with Michael Port
The Importance of Deeper Branding
Michael Wolraich: People can smell authenticity, especially these days when we're all washing stories. He says people are better than ever at sussing out what feels phony and that tells you where to go branding wise. "When you clear away everything else, those things become very clear," he says. 'You actually really do have to reflect and know who you are'
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