12min chapter

Acquired cover image

Visa

Acquired

CHAPTER

Network Economies and Switching Costs in the Card Industry

This chapter discusses the concept of network economies in the card industry and the lack of switching costs with digital payments. It explores the limited options for banks besides Visa and MasterCard, and highlights the challenges faced by retailers with low margins due to transaction fees. The chapter also raises questions about Visa's future involvement in industries with high-priced goods.

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