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Three Guiding Principles for a Marketing Team
Marketers need to have the dominant trates of empathy, curiosity and let's call it courage. Empathy is that idea of seeing what others see, finding what others don't. Curiosity is getting outside yourself; risk taking is not feeling like you have to ask for permission to use your imagination. And finally, we want people comfortable kind of pursuing what's ne ex not just getting complacent with our status quo.