Clashing Takes on the Future of Amazon (A Debate)
eComFuel
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The Secret Sauce of the E-Commerce Fuel
Andrew Keen: Any business that confines itself to one channel is not optimized in the long term. He says if you can somehow figure out how to be on Amazon and not spend a penny on ads, you probably do quite well. But if you're slugging it out with generic stuff on Amazon, spend a lot of money on ads, that's where all your margin goes., he says. "I think for a business that is 100% on Amazon, if they have not made the leap off of Amazon, I could actually buy it"
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