17: Rob Gives Advice to Entrepreneurs
Build With Rob
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How to Make Your Shoes Pop
"You don't want to pigeonhole it from the very beginning, especially if you have a concept that's a platform like you have," he says. "The same sticker that goes on your shoe could go on anything, any leather good that you have." Footlocker is maxed out in terms of square footage for sneaker stores, but they can add an extra foot by adding decals and customizing their products with other consumers or micro influencers as part of its business model.
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