4min chapter

Fringe Legal cover image

Why "New and Shiny" Tech Often Flops at Law Firms with India Preston

Fringe Legal

CHAPTER

How to Start a Successful Looping Process

Lawyers are very comfortable doing the work that they do. They're not necessarily looking to be disrupted, let alone encourage others to do the same. So once you embed something and they see value, they're also very competitive. If they see somebody succeeding in something because they've adopted something new, that's when they're more likely to make that jump. And it's that process of kind of self-promotion just through mini success. It's all about the small wins that mount up. They really count.

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