Atomic Research: how to dynamically manage qualitative research - Tomer Sharon, Co-founder and Chief Experience Officer of anywell
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The Pushback to Atomic Research
The nugget is a single observation, single experience observation. It's disassemble all the findings into, if you will, atomic units. And there's no report. I mean, the report is created on the fly. The idea of moving away from memorializing everything and it's on to some huge document has been met with resistance by researchers.
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