Do You Want to See the Slide?

In a messier situation, that's what you would do. Whereas Cedric gave me a bunch of assumptions saying there they come on roughly evenly and they continue to spend about the same. What in reality was actually happening is they are hoping the customers will buy more over time because the commemorative plates are just so good. So this doubling as a kind of a baseline means they can kind of compensate for that. And anything above that is a genuine increase. That's not just the effect of having more customers. Over a big enough company with enough customers, the variations will all kind of average out.