E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
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What Do You Think About Licensing Your IP?
A lot of times in these big corporate contracts, especially I don't know the company that you're dealing with, but a lot of times they try to include this work for higher language in there. You want to start by making sure that if there is some work for higherlanguage in there, you're striking that out and saying no, I'm going to own my talk. And then you want to put some parameters around how they can then use your talk and the IP that you generate from it. That's all licensing is just saying, I own this, I'll let you use it, but here are the parameters for how you can use it.
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