For.ly, we really wanted it to be something where what was before the dot plus the.ly together was a dictionary word. And then on the.me, we want it to be what was beforethemade sense with me. Those sold well because of that. With.io's, we opened it up a bit more. So our philosophy was people are willing to pay about 10% of the price of the.com, if they can get a.io. But the bulk of things that sell are people still wanting the dictionary word.

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