Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs
Conversion Tracking Playbook
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How to Be a Successful Podcast Influencer
The most common thing we see is very sophisticated Excel or Google sheets utilizing a combination of post purchase survey, landing page and discount codes. The user might not be using coupon codes, which seems to be the norm with podcasts. They're listening to on a podcast and then pulling it up on their phone. It's honestly pretty remarkable as far as what people build, given this kind of unit level information.
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