I still think of it as a hobby sometimes, but there were kind of two milestones. The first milestone was probably two years, 18 months into it,. A reader responded to an email and said, can you coah, my executive team, i i like, i'm not a coach. And so that was the first moment. Then a past forard, we really, like in the past three years, 25 years, pivoted into an education company. We have a flagship product that's called supertroger productivity - which is a cohort based, live forway course. It started off on just being toolcentric, around a notion that youve probably heard about. And then with