Do Trade Shows Move Product?
VinePair Podcast
00:00
Trade Show Dynamics in the Beverage Industry
The chapter delves into the dynamics of trade shows in the beverage industry, comparing events in Europe and the US such as BCB, Vin Expo, and cocktail conferences. It discusses the challenges faced by smaller brands at these trade shows, the trend of big brands overshadowing emerging ones, and the evolving nature of trade shows from product discovery to entertainment and networking platforms.
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Transcript
