two & a half gamers session #26 - Unpacking Google ads "disaster", ASA Today's new ad, Google <3 MAX
two & a half gamers
00:00
Do You Think We Will Hit a Point Where More Than 50% of Ads Are Non Gaming Related?
Rena: I don't think that will happen. The l t v on free to play ames is still so much higher than the average etv you get in non gaming aps. And unless something really cataclysmic changes, where people stop playing mobile games or start spending a lot less, that is never going to happen. But if you think about it, i think we we discuss this onthe slok putgas right tat like the the ap business is growing like steadily,. and it's thei doesn't show any any slow down. So why not? It can be breathed big chunk.
Play episode from 39:52
Transcript
